H&M FW 24
H&M is making waves with its elevated new menswear collection, Atelier. A testament to the art and craftsmanship of fine tailoring, Atelier offers a modern, effortless update to familiar codes, including heritage and workwear, reimagined in premium fabrics.
The Fall/Winter 2024 collection presents a wardrobe primed for individual expression, with casual, confident layering composed of timeless outerwear and relaxed tailoring. Rich, tactile fabrics add unexpected depth and dimension. Hero outerwear is layered over core essentials, while relaxed tailored pants are dressed with slip-on sneakers. The overall aesthetic is intentionally undone, evoking a sense of effortless, intuitive style.
“Atelier is rooted in a refined aesthetic, meticulously crafted for today. While respecting menswear traditions, it pushes forward with prototypical garments that speak to real-life experiences—striking a perfect balance between style and comfort,” says Ana Hernández, Menswear Designer at H&M.
Model: Bill Skarsgård
Photographed by Oliver Hadlee Pearch
#HM
Fine Sipping Tequila by Casa Dragones
To own a Hacker-Craft is to be admired
