Louis Vuitton FW 2024
Pharrell Williams, Creative Director at Louis Vuitton, embarks on a pioneering journey through the American frontier in his latest menswear collection for fall and winter 2024. Delving into Americana, the collection highlights the rugged elegance of iconic Western workwear and attire. Each garment is meticulously crafted, adorned with wear-stress, turquoise buttons, LV cowboy belt buckles, and exaggerated functional features, elevating them to high fashion.
Americana emerges as a cornerstone of every cowboy’s wardrobe, from classic leather cowboy hats with belt-buckle hatbands to rugged rodeo ropes and Western motif LV pieces dominating the runway. The evolution of looks spans from the rugged attire of cattle ranchers to urban cowboys, and finally to the refined American dandy, adorned with transforming chaps and blanket coats into sophisticated vaquero jackets and suits.
Every garment on the runway exudes Western imagery, including the pixelated LV checkboard reimagined in vibrant colors inspired by the American West. From traditional ranch hand attire to ornate cowboy king formalwear, the collection celebrates the rich heritage of the American West and Native American wardrobe. Original cowboy paintings, cacti chain stitches, floral embroideries, and turquoise embellishments beautifully reimagine Western culture in this showcase.
A collaboration with Timberland presents a luxurious reinterpretation of the classic six-inch boot, boasting a 15 percent larger size and adorned with the prestigious LV monogram.
Collaboration plays a vital role in the collection, uniting creatives from diverse backgrounds to share a common vision. Artists from the Dakota and Lakota nations contribute to creating accessories and shaping the show’s scenery and soundtrack, with motifs like the Dakota flower symbolizing nature’s beauty and hand-painted parfleche designs. The depiction of America in this collection leans more towards the cinematic realm rather than reality, adding a fresh glamourization reminiscent of the iconic style crafted by designer Ralph Lauren. Louis Vuitton.
