Hollywood’s famous Sunset Strip came alive last week when Lincoln reveal the Lincoln Star Concept at NeueHouse Hollywood, formerly a stage for Lucille Ball, Orson Welles, and Jack Benny.

As Lincoln celebrates 100 years of style, the Lincoln Star Concept represents the brand’s first, significant step towards its electrified future and the evolution of Lincoln’s core Quiet Flight tenets such as beauty, human, gliding, and sanctuary. The concept showcases a captivating, dynamic new face that reveals the brand’s vision for connected electrified vehicles To mark the 100-year celebration. Matthew McConaughey, Lincoln Brand Ambassador made an appearance with Joy Falotico, president of Lincoln on stage and also presented his thoughts on Lincoln’s first 100 years.

In a nod to the evolved design language of Lincoln, Kemal Curic design director for Lincoln and his team made the silhouette very sleek to create a striking dynamic effect. Whether stationary or in motion, the Lincoln Star Concept uses design and innovation to create an immersive experience for clients that enhances comfort, productivity, and entertainment, bringing the romance of travel back in a uniquely Lincoln way.

This global debut of the Lincoln Star Concept evolves Quiet Flight DNA and showcases a captivating, dynamic new face revealing the brand’s vision for connected, electrified vehicles. With more than half of Lincoln’s global volume s expected to be all-electric vehicles by mid-decade; the brand will deliver three new fully electric vehicles by 2025, adding a fourth by 2026, and what a fantastic start for the next 100 years.