H&M Summer 2024
Recently, I stopped by H&M just to browse and found the perfect looks for my trips to Lake Como and Ibiza. The summer 24 menswear collection takes a refined approach to the season. The Summer ’24 menswear collection offers a refined take on the season, blending retro summer glamour with modern fits. Featuring shiny textures, lustrous jacquards, and openwork knits, the collection exudes a laid-back ’60s chic. Tailored trousers in off-white, beige, black, and burgundy add a touch of grandeur.
Ross Lydon, Head of Design Menswear at H&M, told us, “Summer dressing is naturally laid-back, but we also wanted to inject some sophistication into the collection. Soft tailoring and shirting get the spotlight, especially in fabrics with sheen and texture. The result is refined and expressive.”
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