H&M Atelier

Spring-Summer 2025

This new collection, available now at select H&M stores worldwide and online here, embodies West Coast flair with silhouettes that enhance its originality. Pieces are layered and mixed to highlight versatility, while relaxed tailoring remains key. Long-line, lightweight coats—whether single-breasted topcoats or cotton gabardine belted mackintoshes—exude effortless style, while light Italian wool suits with sharp sartorial shoulders and contrast linings make a statement on their own.

The oversized cuts are designed to drape with ease, creating a casual yet refined feel. The cropped leather moto jacket, washed and treated for a worn-in, timeless aesthetic, carries the originality of a vintage piece. This season’s five-pocket trousers pair effortlessly with workwear-inspired jackets, while fluid cotton-linen shirts are left unbuttoned and layered over tees, slim-fit knit tanks, and soft cotton jersey twisted-seam Henleys for a relaxed, layered look.

 

 
 

 
 

 
 

 
 

H&M Atelier SS 25

Dining At V, Hotel Vernet Paris

Burberry "The Book"

MINI & Pantone Color

Journey 1884 By Victorinox

The New BMW Panoramic iDrive

Maison Lorgeril & Domaines Albert Bichot: A Winery Tour

Duality Weekender By Rolls-Royce

IONIQ 9 Reveal

Poured Perfection

Balenciaga X Lamborghini

SOTTOS Roll Model

Adidas & Wales Bonner

Bentley 'BECOME' Holiday Preview

LOUIS XIII Cognac

Bulgari Le Gemme Yasep - Holiday Preview 24

Rolls-Royce Private Office New York

Y-3 FW 2024

H&M FW 24

Redemption Sur Lee Whiskey

O de Rose

H&M Jean-Michel Basquiat

D|Azur by Chef Daniel Boulud

Adidas & JJJJound

Destination .Paak – The Lexus GX Remix

Kevin Hart Introduces Gran Coramino Reposada Tequila

Lexus Luxury Yacht, LY 650

H&M Mens Summer 2024

20th BMW Art Car By Julie Mehretu

AER Gin

Tiffany Titan by Pharrell Williams

Y-3 Atelier collection

X Shore Eelex 8000

Crown Royal Blackberry Flavored Whisky

H2 - by Heron Preston & H&M

LOUIS XIII x LaQuan Smith Collection

Serengeti Eyewear

BMW i5 Flow NOSTOKANA

Casiotron

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Louis Vuitton Bike

DVF for Target

First Edition of the Single Estate Series From Mount Gay Rum

GU x UNDERCOVER

The Pinky Ring by Bruno Mars, Bellagio Resort & Casino

NAOMIxBOSS

Rimowa Cabin Plus

Tarra Rosenbaum - A Valentine's Day Gift Idea

H. Moser & Cie.

Nina, Brooklyn NY

Y-3 KYASU

A 2023 Flashback

Fontainebleau Las Vegas Opening Party

Lamborghini: 60 Years of Artistry in Motion

BMW & Alex Israel

GrandPrix Originals

Jennifer Fisher at Nordstroms

Virgin Atlantic
The Next Evolution

Motocompacto - Honda

Showfish Montauk and Mount Gay