Los Angeles has long been synonymous with the glitz and glamour of extravagant, celebrity-filled events. However, the reveal party for the all-electric G-Wagon took this to new heights. The soirée was elevated by a captivating performance by Travis Scott and the presence of Kendall Jenner, whose own G 500 Cabriolet was on display with other G-Class heritage models. This VIP-only affair left an indelible impression, marking a memorable moment in LA’s illustrious event scene.

Amidst ethereal light projections and swirling mist, the all-new Mercedes-Benz G 580 with EQ Technology EDITION ONE emerged dramatically from the water, setting the stage for an unforgettable experience curated by Travis Scott. This transcendent event attracted a star-studded crowd, including luminaries like Tracee Ellis Ross, Selma Blair, Ciara, Marc Carter, Zack Bia, Joseph Lee, Madelaine Petsch, Trevor Noah, Saweetie, Bradley Cooper, and many more esteemed guests, creating an evening that transcended the typical LA affair.

Debuting 45 years ago, the G-Class, derived from the German term Geländewagen, meaning off-road vehicle, swiftly cemented its status as a revered brand icon worldwide. Renowned for its robust durability, an impressive 80 percent of all G-Class vehicles remain in operation, traversing roads from the bustling streets of LA to the glamorous boulevards of Monaco.

“Los Angeles is a place famous for its legends, which is why we chose to reveal our new electric G-Class here in Beverly Hills. For over four decades, the G-Class has shown its ability to go almost anywhere on the planet, and tonight the tables were turned. We’re very grateful that so many of our beloved G-family like Kendall Jenner, Bradley Cooper, and Travis Scott joined us to celebrate the relaunch of our icon tonight. And if that wasn’t enough, the electric G was simultaneously revealed on the other side of the world in Beijing,” stated, Bettina Fetzer, Vice President of Communications & Marketing Mercedes Benz AG.