We had one of our most memorable stays at Monte-Carlo Beach in the effortlessly luxurious principality of Monaco. Overflowing with Haute charm and a glamorous legacy this cliffside oasis has been a summer retreat for iconic movie stars, royalty, and the glitterati for decades. Both Coco Chanel and Karl Lagerfeld, who maintained a spectacular summer estate that overlooks the Monte Carlo Beach, were drawn to jet-set Monaco for its beauty and exclusivity. Naturally wearing Chanel is de rigueur in five-star Monaco, poolside casual or couture, day and night on land or at sea.

We could of not think of a more fitting location for the presentation of the new Chanel Cruise Collection than at this hotel jewel of the Rivera, Monte Carlo Beach. Designer Virginie Viard showcased classical Chanel, intermingling lovely dresses, signature tweeds, and logo embolden beach cover-ups – breezy, elegant, ladylike, and infinitely chic. Racing flag silks, racing helmets, checkered flag prints, and a surprise Chanel mechanic jumpsuit, acknowledge the infamous Monaco Grand Prix. Slot machine mini-bags are an ode to the luxurious, jacket required for entrance, Monte Carlo Casino. The nod to kitsch aside, this collection belongs to Karl Lagerfeld, the legacy of Coco and Chanel’s nostalgia for  Monaco, and the glamorous social set of a younger Karl and Princess Caroline, and to the modern, independent Chanel woman of today. Chanel.