Photography exclusively for UnnamedProject by David Lewis Taylor.
Following the bold advancements in the new Nautilus and the stunning Navigator, Lincoln unveils the 2025 Aviator—a luxurious three-row SUV that combines elegance, performance, and cutting-edge technology.
Set against the picturesque backdrop of East Hampton, the 2025 Aviator Black Label makes an unforgettable first impression. The signature Lincoln grille is at the forefront of its design, seamlessly integrated with newly designed LED headlamps, creating a striking, cohesive look. The Aviator’s design exudes sophistication with its sleek, aerodynamic profile, refreshed hood, front fascia, and stylish wheels. The Lincoln Embrace signature lighting includes an illuminated Lincoln star and sequential light animations, ensuring a captivating presence day or night.
Inside, the Aviator’s cabin embodies Lincoln’s commitment to luxury, featuring fresh interior themes that radiate sophistication and tranquility. Premium leather seating, available in a range of new rich color palettes, creates an opulent environment. Front-seat occupants can indulge in 30-way Perfect Position seats with Active Motion® massage, making every journey as comfortable as it is refined.
For 2025, every Aviator is equipped with a 13.2-inch infotainment touchscreen and a 12.4-inch digital gauge cluster. The Lincoln Digital Experience, developed in collaboration with Android Automotive, ensures seamless connectivity and functionality.
Under the hood, the Aviator features a powerful 400-hp twin-turbo V6 engine, making it one of the most robust standard powertrains in its class. The advanced Lincoln Co-Pilot360™ suite of driver-assist features is standard across all models, enhancing safety and convenience. The Black Label and Reserve trims offer adaptive headlights that adjust illumination based on speed and steering input, while Lincoln’s BlueCruise technology provides hands-free driving capability, combining innovation with ease.
The 2025 Aviator is available in Premiere, Reserve, and Black Label trims, each offering a unique blend of elegance, performance, and cutting-edge features.